Need Some Retail Therapy?

There are many places at the Wilderness to find the perfect souvenir, a new swimsuit and even freshly made Wisconsin Dells Fudge!

The General Store, New Frontier Lobby:
Filled with fun souvenirs, fantastic gourmet treats and so much more!

Fast Molly's, New Frontier Lobby:
Northwoods stuffed animals, souvenirs, handbags, towels, swimsuits, toys and a wild selection of clothing make Fast Molly's a popular shop at the Wilderness!

The Trading Post, Wild West Lobby:
Fanciful toys, boutique clothing and accessories, smart t-shirts, jewelry and unique gifts abound in the Trading Post.

O.P.'s Marketplace, Wild West Lobby:
In addition to Starbucks coffee, O.P.'s offers a selection of groceries, beer, soda, dairy, wine, cheese and snacks. You can also pick up a book, magazine or a souvenir mug or t-shirt.

Trappers Outpost & Mallards Gifts, Wilderness on the Lake:
Clothing, souvenirs, toys and unique gifts are available at Mallards Gifts, while the Outpost carries convenience items, snacks and sundries.

Goody Gum Drop Candy Shoppe, Wild West Lobby: 
No need to go all the way downtown for great fudge and sweet treats! Bulk candy lines the walls and tempts the tastebuds! From divine chocolate decadance to bright swirl lollipops, the Good Gum Drop will satisfy any sweet tooth!

Wild Rock Clubhouse:
Clubs, gloves, hats and apparel from the finest suppliers will either make your game better or make you LOOK like your game is better!

You will also find kiosks at our waterparks selling goggles, inflatable swimming items, water toys, souvenirs, postcards and more.